Publicising your Club

List of radio stations and local newspapers

For a list of radio stations and local newspapers in your area, go to the bottom of the page.

Local media

While many divers think quite rightly that their scuba club should be about diving, in the new media age having a public profile is important: It can highlight:

  1. The Search & Recovery work your club does as a community service, and
  2. It puts your club on the map for gaining new members.

 

Getting publicity might seem daunting at first but, in fact, it can be surprisingly easy to get coverage in local media. Sometimes this might only be a good photograph sent with a caption to your local newspaper. Or you might have a few words to say about an event you held or are intending to hold, such as a Try-A-Dive event for new members. Depending on the newspaper, it may have a local correspondent who sends in the local ‘notes’.

You can combine this with getting on your local radio station to tell your story. Contacting your local radio station’s producer of a current affairs programme to get a five-minute slot at the same time as getting newspaper coverage is a great dual approach to advertising your event.

You should also try some new media approaches, such as updating your club’s website and Facebook profiles and generating an online buzz.

Remember, most of the time your local media are desperate for new, interesting stories on varied topics!

 

Contacting your media organisation

The best way to kickstart your local media effort is by e-mail. E-mail addresses will usually be of the format of news@mylocalnewspaper.ie or editor@mylocalradiostation.ie If you are unsure of the address, a quick phone call to reception or Google search should help.

A follow-up phone call to the relevant person is important too, especially if you are waiting on a response. This is of the “Did you see my e-mail?” variety. It will job people’s memories and put them on the spot to deal with your story.

 

Drafting your press release

Your initial e-mail should be in a Press Release format .

  1. Headline: Put your contact details on top, date it and put a short headline on it. Depending on your story, omething like: Atlantic West Diving Club to hold Try-a-Dive night
  2. Outline: You next need to outline what you are publicizing. Make sure most if not all of the five “w’s” are answered: who, why, what, when and where (and maybe ‘how) in the first line or two. To continue the above example:

Atlantic West Diving Club, the Atlantis-based scuba club, is holding a free ‘Try-a-Dive night’ at the Atlantis Swimming Pool on Friday, September 31, at 8pm to encourage new members to join in this exciting sport.

That’s the gist of what you are saying – everything else will be just elaborating on it. So to continue,

Atlantic West has been involved in scuba diving in the Atlantis area for the past 30 years. In that time, the club has grown to over 30 and it regularly assists in local Search & Recovery activities. The club is now offering instruction in scuba diving for new members at the Atlantis pool, where it conducts its winter training programme. People who are thinking of joining should have basic swimming skills and be confident in deep water. The club’s instructors will offer a full training in basic Scuba skills in the pool before taking to the seas around Atlantis in March. The first night is free for new members to decide whether they are interested in learning this exciting sport and enjoy a new social activity…

You can go on to say whether you are over 18s, what boat your club has, where you meet afterwards or socially, and so on.

3. Constructing a quote: You can also put in a quote or two to liven it up:

Josephine Bloggs, the club’s diving officer, said scuba diving was an exciting activity, which keeps people fit while learning diving and boating skills. “Atlantic West is also a vibrant social club and as a member, you will explore new places you never imagined off the coast while meeting new friends.”

4.      Contact details (again): Repeat your contact details at the bottom. Put in landline / mobile / e-mail and a back-up contact with their details in case somebody wants to get in touch with the club quickly. For further information or arrange an interview, contact Josephine Bloggs on….

5. A publicity shot or photograph to accompany the press release, especially if being sent to a newspaper, is a great idea. Sometimes the picture and caption might only be used. So remember: repeat your message in the caption of the photograph. It might read something like:

Members of Atlantic West Diving Club enjoying a dive recently at one of their favourite dive spots. The club is organising a ‘Try-a-Dive’ night at Atlantis Swimming Pool on Friday, September 31, at 8pm to encourage new members to take up scuba diving.

 6. Try not to be shy or nervous: Many people are not used to being self-publicists and it may not come easy. If you are going on radio, the interviewer will help you through the discussion. Try not to clam up and get into ‘yes’ and ‘no’ short answers while in a sweat to get away. Get your basic point across quickly (“We are offering a free Try-a-Dive night…”) and repeat it as often as you can while describing as much as you can about the wonderful world of scuba.

For a sample press release on CFT headed paper, click: Sample_CFTpress_release.

 

Media contacts

Radio stations (newspaper list follows)

National radio stations

Dublin radio stations  (also covering parts of  Kildare, Meath and Wicklow)

Leinster

Munster

Connacht/Ulster

 

Local Newspapers

 

Carlow

Carlow People

Carlow Nationalist

Cavan

The Anglo-Celt

Clare

Clare Champion

The Clare People

The Clare County Express

The Clare Courier

Cork

The Avondhu

Bishopstown News

The Douglas Post

The Carrigdhoun

The Cork News

The Corkman

The Vale Star

Evening Echo

The Southern Star

The Avondhu

Youghal News

Midleton News

West Cork People

The Muskerry News

The North City News

Donegal

Derry People/Donegal News

The Donegal Democrat

Donegal People’s Press

Donegal Post

Donegal Times

Finn Valley Post

Finn Valley Voice

Inishowen Independent

Inish Times

Tirconaill Tribune

Dublin

The Northside People

The Southside People

Liffey Champion

Lucan Gazette

Blanch Gazette

Clondalkin Gazette

The Dublin Informer

The Echo

The Fingal Independent

North County Leader

Metro Herald

Galway

The Galway Advertiser

The Tuam Herald

The Connacht Tribune

Galway Independent

Galway First

Galway Voice

Connemara View

Kerry

The Kerryman

Kerry’s Eye

Kildare

Kildare Nationalist

Liffey Champion

Leinster Leader

Kildare Post

Kilkenny

The Kilkenny People

Laois

The Leinster Express

The Laois Press

Leitrim

Leitrim Observer

Limerick

Limerick Leader

Limerick Post

Limerick Chronicle

Limerick Independent

Weekly Observer

Vale Star

Longford

Longford Leader

Louth

The Dundalk Democrat

The Drogheda Independent

The Argus

The Drogheda Leader

The Drogheda Weekender

The Dundalk Leader

Mayo

Northwest Express

Connaught Telegraph

The Mayo News

Western People

Meath

The Meath Chronicle

The Meath Weekender

The Meath Topic

The Meath Echo

Monaghan

The Northern Standard

Offaly

The Offaly Independent

The Offaly Topic

Tullamore Tribune

The Midland Tribune

Roscommon

Athlone Advertiser

Roscommon Herald

Roscommon People

Sligo

The Sligo Champion

The Sligo Weekender

The Northwest Express

Tipperary

The Midland Tribune

The Nenagh Guardian

The Tipperary Star

The Nationalist

The Nationalist & Munster Advertiser

South Tipp Today

Tipp Tatler

Waterford

The Munster Express

The Waterford News & Star

The Dungarvan Leader

The Dungarvan Observer

Waterford Today

Westmeath

The Westmeath Topic

The Athlone Topic

The Athlone Advertiser

The Mullingar Advertiser

The Westmeath Examiner

The Westmeath Independent

Wexford

The Enniscorthy Echo

The Enniscorthy Guardian

The Gorey Echo

The Gorey Guardian

The New Ross Echo

The New Ross Standard

The Wexford Echo

The Wexford People

The County Wexford Free Press

Wicklow

The Bray People

Wicklow People

North Wicklow Times

South Wicklow Times